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WHO reveals shocking extent of exploitative formula milk marketing

Formula milk companies are paying social media platforms and influencers to gain direct access to pregnant women and mothers at some of the most vulnerable moments in their lives. The global formula milk industry, valued at some US$55 billion, is targeting new mothers with personalized social media content that is often not recognizable as advertising. A new World Health Organization (WHO) report titledĀ  Scope and impact of digital marketing strategies for promoting breast-milk substitut…

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