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Tubi Is Expanding Relationship With Nielsen, Allowing Enhanced Measurement Across 25+ Devices, Delivering More Transparency to Advertisers

Tubi ( ), a division of FOX Entertainment, today announced that they’re working on an expansion of its current integration with Nielsen that will allow for enhanced and comprehensive measurement through Nielsen’s Digital Ad Ratings (DAR) product. As part of this integration, measurement of Tubi will expand coverage of streaming devices, including computer, mobile and connected TV (CTV) inventory served on specific CTV devices. This will give advertisers a more comprehensive v…

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