At the end of March, Carrefour launched a major challenge on TikTok: customers and employees were invited to create videos of themselves knocking elbows to help students suffering from food poverty. For each video posted on the social network, Carrefour donated a kilo of food to the HopHopFood charity which helps the most vulnerable people – such as students. Thanks to thousands of people getting involved, Carrefour and its Foundation were able to donate nearly 35 tonnes of food to H…
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