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Samsung Ads Offers Nielsen’s Advanced TV Measurement for Samsung TV Plus Connected TV Inventory

Samsung Ads, the advertising arm of Samsung Electronics and the global leader in advanced TV, announced today that advanced TV measurement from Nielsen is available for purchasing inventory on Samsung TV Plus, Samsung’s popular free ad-supported TV (FAST) service. Nielsen Digital Ad Ratings (DAR) will enable advertisers to more easily buy and optimize Samsung TV Plus inventory. ‚ÄúNielsen’s advanced TV measurement is a critical currency, and we believe this integration will support the c…

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