Snapchat was purposely built to be different than traditional social media and as a place to communicate with real friends and family. Our relationship-driven platform and happy, active, and growing community of 422 million daily active users have created a positive environment where brands and advertisers can drive better outcomes. Snap returned to the IAB NewFronts with “More Snapchat” to bring the magic of Snapchat to life for partners and announce new solutions, programs, and content…
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