In the last decade, as K-Pop cemented its status as a global phenomenon, Spotify has helped fans around the world keep their fingers on the pulse at every step of the way. To date, our flagship playlist K-Pop ON! (온) has amassed nearly 5.4 million saves by Spotify users. Listeners can also merge their music tastes with some of K-Pop’s biggest stars through our Blend feature. In recent years, we’ve teamed up with groups like NewJeans, BTS, and BLACKPINK to create uniqu…
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