Search
Close this search box.

Mattel Partners with Zynga’s Rollic to Launch New Barbie Mobile Game Later This Year

Mattel �(NASDAQ: MAT), a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world,�announced a new partnership with� Rollic, a subsidiary of � Zynga Inc., a wholly-owned publishing label of� Take-Two Interactive �(NASDAQ: TTWO), to introduce a new mass-market Barbie mobile game. The game is slated to launch later this year.� Mattel’s ongoing expansion of its licensed digital games portfolio is part o…

Read the full story at https://www.webwire.com/ViewPressRel.asp?aId=318661

Leave a Comment

Your email address will not be published. Required fields are marked *