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In Pinterest’s latest campaign, the P is for Performance

Pinterest launched an international, high-concept campaign to promote a full suite of products for advertisers looking to convert users into buyers on the fast-growing, Gen Z-favoured platform where nearly half�a billion people go to search, save and shop every month.1 Featuring action-packed minimovies, “The P is for Performance” campaign demonstrates how ads on Pinterest don’t just raise awareness about brands—they drive results. “Inspired by the aesthetic of iconic action movies, we…

Read the full story at https://www.webwire.com/ViewPressRel.asp?aId=318236

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