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GroupM Joins Forces with Google to Create and Launch Website Accessibility Workshop for Clients

GroupM, WPP’s media investment group, announced a partnership with Google to create and launch a website accessibility workshop that will enhance the accessibility of client websites. Built in collaboration with its agency EssenceMediacom and Google, and successfully piloted with EssenceMediacom client Bayer, the Accessibility workshop utilizes a Google Lighthouse Accessibility score, and aligns with GroupM’s mission to make advertising work better for people and Google’s mission to make…

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