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Influencing Business: The Global Rise of B2B Influencer Marketing

With influencer marketing stereotyped by many as a consumer tool, the B2B world has largely written off collaborating with Influencers. As a result, B2B has been slower to accept how Influencers could drive impact in their business operations. But it’s foolish to ignore the underlying component of what makes influencer marketing so successful. Experiences shared from a like-minded community becomes uniquely validated, and the trust exchanged between that community becomes innately ingrain…

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