Our ambition to unstereotype influencer brand content

We’re setting out to eradicate stereotypes from influencer brand content – and we’re calling on all influencers, brands and the advertising industry to join us and do the same. Our new research with 3,300 Generation Z consumers from the UK, US and Brazil * �reveals stereotypes are being perpetuated by influencers in branded content across social media, knowingly or unknowingly. And the respondents to our survey said it had a profound effect on how they view society. – – – • 93% of Gener…

Read the full story at https://www.webwire.com/ViewPressRel.asp?aId=306841

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