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POV: Amazon plans ad-supported tier on Prime Video

Background: It’s been reported by The Wall Street Journal that Amazon is in the early stages of developing an ad-supported tier for Prime Video. The move comes as the company looks to expand its ad business and generate more revenue from entertainment, according to people familiar with the situation. Details and Implications: While the news remains unconfirmed by representatives at Amazon, the reports suggest the plans to introduce an ad-supported tier format are in the early planning…

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