“#TikTokMadeMeBuyIt.” That phrase has become incredibly popular among the TikTok community – and an effective marketing tool. With millions of users searching and scrolling through the app each day, the platform is an opportunity for businesses to reach consumers, grow and sustain their relevance. The new� #ShopSmall Accelerator, a program by American Express and TikTok, offers guidance to small business owners to help set themselves up for success on the platform. As part of the program…
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