Global ecommerce is many things: cross-border commerce, borderless business, and international online retail. But more important than what it is, is what it isn’t. Global ecommerce is not a luxury. It’s not one strategy among many. Going global is a necessity. Unfortunately, it’s also fraught with questions: Where to invest? What countries present the best product-market fit? How do you attract non-local buyers? Which is most important: translation, currencies, payment options, or somet…
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