On average, U.S. adults spend nearly six hours per day watching video, but by 2024, digital video will account for more than 50% of total video viewing for the first time. Time spent with social video is up +10% year over year (eMarketer, April 2022). But what’s going to make audiences want to press play — and keep coming back for more? Social video does a lot more than just entertain. Video content like Vox Media’s — from Vox’s informative and inspiring Explained series to heartwarmi…
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