New Liftoff Data Report Finds Casual Gaming Sector Projected to Grow Steadily, Despite Industry Market Correction

Liftoff, the leading growth acceleration platform for the mobile industry, today unveiled its annual casual gaming report, analyzing cost per install (CPI), return on ad spend (ROAS), and ad completion rates across the genre. Amid the pandemic, consumers coped with lockdowns by playing their favorite casual games. However, user spending on mobile games dropped year-over-year for the first time in Q1 2022, down from the pandemic-driven spend peak of $22.6 billion in Q1 2021. Despite the…

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