Kickers reimagine ‘back to school’ in the metaverse

Kickers UK  has partnered with Fashion Famous, one of the most popular games on the online gaming platform,  Roblox, to create a fun, virtual experience for primary school children centred around its ‘back-to-school’ campaign. Throughout August, players of the high-traffic games Fashion Famous and Shoe Simulator will be able to express their creativity by creating Kickers-inspired ‘back-to-school’ and ‘summer festival’ outfits.� Kickers has created its own Fashion Fa…

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