Samsung Unveils Experiential Virtual Playground ‘Space Tycoon’ on Roblox

Samsung Electronics today announced the launch of Samsung Space Tycoon (“Space Tycoon”), a virtual playground built inside the global metaverse platform Roblox. Space Tycoon is a virtual space where users can create and play games and share experiences using Samsung Electronics’ products together with alien characters in space, taking design and functionality cues from business simulation ‘tycoon’ genre. Samsung has created this service targeting Gen Z customers to provide them with an in…

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