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Vox Media Relaunches Group Nine’s Performance Marketing Solution Following Acquisition, Expands to TikTok

Vox Media has relaunched Group Nine’s performance marketing solution following the acquisition of the company, which was completed in February 2022. The product, called VM Connect, allows brands to deploy direct-response campaigns across social platforms where Vox Media’s editorial brands have grown audiences of over 350 million followers, across a range of categories including food and travel, lifestyle, technology, and more. The capability is available today for brands to leverage across…

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