‘The Big Hit Show’ Podcast Analyzes What Makes Something Pop in Pop Culture

What makes something a cultural phenomenon? Is it the people involved or the topics covered? Or does it just have to have that special je ne sais quoi ? The Big Hit Show, a new podcast from Spotify and Higher Ground — President Barack Obama and Michelle Obama ‘s media company—is setting out to examine the rise and enduring power of global sensations.  This new podcast looks at a moment where a title made it big across mediums—film, music, TV, internet culture, and video games. Ea…

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