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Ericsson Emodo Launches First 5G-Powered Augmented Reality Ads for Mobile Advertising

Emodo, an Ericsson company providing high-impact audience, inventory, and creative advertising solutions, today launched Emodo Creative Lab and premiered the company’s first 5G-powered AR campaign. The ad transports mobile users to New York City’s Times Square through AR and allows users to engage with entertaining content from Seventeen Broadway musicals and plays. The campaign promotes the return of Broadway following its 18-month closure during the COVID-19 pandemic. It’s estimated by…

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