KAROL G, Myke Towers, and Mau y Ricky Join to Help Refresh Spotify’s Flagship Latin Music Playlist, Viva Latino

From high-energy reggaetón to soulful pop, today’s Latin music is diverse, catchy, and impossible to pin down. Its beats and sounds pull from influences across the globe as Latinx creators continue to push the genre to new heights. And it resonates with Spotify listeners, who, in 2020 alone, streamed nearly 11 billion hours of Latin music worldwide.  Capturing and amplifying the vibrant scene is Spotify’s flagship Latin music playlist, Viva Latino. Since its launch in 2014, the playlist…

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