Eugénie Trochu spoke to Les Echos about Vogue France’s new strategy

The Vogue team in France has had a busy few weeks. Vogue Paris celebrated its 100th anniversary and the November issue – the first under the new leadership of Eugénie Trochu, Head of Editorial Content – saw the brand renamed to Vogue France. Trochu spoke to Les Echos about the decision to rebrand Vogue Paris – a name which the brand has had since September 1951 – to Vogue France. “In the fashion world, not coming from Paris has long been considered a weakness. It is today a force. The…

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