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WeTransfer’s Fourth Annual Ideas Report Uncovers Rapidly Shifting Power Balance in the Creative Industries, Shows Rising Dominance of Emerging Markets

WeTransfer, the leading provider of tools to streamline the creative process, unveiled its fourth annual Ideas Report, one of the world’s largest studies on the creative workforce. Among its top findings, the report shows the emergence of new global creative hubs and the immense pressure that Gen Z–those born between 1997 and 2012–faces in and out of work. According to respondents, the balance of creative power is shifting under pressure from a variety of avenues and unexpected new creat…

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