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Tencent’s “Little Safflower” Charity Campaign Engages over 125 Million Users

The ten-day 99 Giving Day for 2021 has concluded with success. Through revamping and taking the matching donation mechanism, product system,  the network of enterprises, and charity infrastructure to next level this year, Tencent has connected hundreds of millions of netizens, thousands of charities and caring enterprises to utilize the power of technology for social good. Data shows that this year’s 99 Giving Day has extended its reach more than ever. As an example, the Tencent charity I…

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