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Vox Media unveils new suite of products as part of its first-party data platform, Forte

Vox Media has announced updates to it’s first party data platform, Forte, including a brand suitability tool, and a new offering called Forte for Concert, that will allow brands to deploy advertising campaigns using first-party data segments across Concert, Vox Media’s proprietary ad marketplace made up of dozens of trusted local and national publishers. With these expansions, Forte builds on its ability to provide a single, scaled first-party solution for advertisers to confidently inves…

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