Three UK has brought in Chelsea FC for the return of Channel 4’s Celebrity Gogglebox, combining sports and media sponsorship in an innovative way. From today, new idents from Three UK will be running on Celebrity Gogglebox throughout the series ad breaks, with Chelsea FC players, Mason Mount, Reece James and Timo Werner, watching Gogglebox on their mobiles while they train and relax. This is the first time Three UK has brought together two sponsorship assets, uniting the recently crowned…
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