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Gabito Ballesteros Honors the Legacy of Ariel Camacho With His New Spotify Single, ‘Te Metiste’

It has been 10 years since the world lost corridos tumbados godfather Ariel Camacho, but the influence of the Sinaloan singer-songwriter remains stronger than ever. His signature requinto and minimalist style paved the way for a new generation of artists now dominating international stages, like Natanael Cano, Peso Pluma, Fuerza Regida, and Christian Nodal. Included […]

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TV in Pharma Marketing: The Missing Piece in Omnichannel Strategy

The global pharmaceutical market is projected to reach $1,864.73 billion in 2025, up from $1,747.07 billion in 2024, reflecting a compound annual growth rate (CAGR) of 6.7%. This report from t he business research company indicates that competition in this market continues to be tight, so marketers need all existing tools to gain a share.

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College Football Playoffs on ESPN Boost Disney’s Lead in Nielsen’s January 2025 Media Distributor Gauge

Disney accounted for 12.0% of time spent watching TV in January 2025 according to Nielsen’s Media Distributor Gauge, locking in its best monthly share of TV among media companies since the report was established in November 2023. Disney’s success was primarily due to the College Football Playoffs, which represented the seven highest rated cable telecasts

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CryptoWins.com Expands Portfolio with 30 New Slots from NetGame Integration

CryptoWins, the cryptocurrency-only casino that celebrated its 1st anniversary in November 2024, has launched 30 exciting new slots by NetGame, including popular titles like African King, Diamond Shot, Hit in Vegas, Volcano Fruits, and Wild Buffalo. This expansion brings CryptoWins’ total game count to over 470, across 11 software providers. – – View video version

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Weekly Prompt: Instagram partnership ads get ‘testimonials’ and other news

Instagram has added “Testimonials” to its Partnership Ads, offering creators a new way to collaborate with brands and earn money. These short, sponsored comments (up to 125 characters) appear pinned to the top of comments on Feed posts and Reels, showcasing creator endorsements prominently. Pricing and payment for these endorsements are negotiated directly between brands

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Over a quarter of UK shoppers buy luxury fashion and beauty items directly through social media, a new WPP survey reveals

As London Fashion Week draws to a close, a new WPP survey of 2,000 consumers reveals over a quarter (27%) of fashion and beauty shoppers who follow influencers have purchased luxury items directly through platforms like TikTok and Instagram. This demonstrates the power of social commerce, even for luxury goods, a sector traditionally associated with

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