Snap Inc. & BCG Launch India’s First Report Highlighting Gen Z’s Distinctive Spending Power Across Multiple Categories – ‘The $2 Trillion Opportunity: How Gen Z is Shaping the New India’
For more fresh insights into this cohort, download the report here . With a population of 377 million, Gen Z is now the largest generation ever to live in India. While they’re often perceived as teenagers, Gen Z is far from a homogeneous group. Their immense purchasing power and unique perspectives, behaviours demand the attention […]