Over a quarter of UK shoppers buy luxury fashion and beauty items directly through social media, a new WPP survey reveals
As London Fashion Week draws to a close, a new WPP survey of 2,000 consumers reveals over a quarter (27%) of fashion and beauty shoppers who follow influencers have purchased luxury items directly through platforms like TikTok and Instagram. This demonstrates the power of social commerce, even for luxury goods, a sector traditionally associated with […]