How Mexico Became One of the World’s Biggest K-Pop Hubs on Spotify

A vibrant blend of pop, hip-hop, R&B, electronic, and rock, K-Pop is more than just a genre in Mexico—it’s a way of life. With more than 14 million K-Pop fans on Spotify, Mexico stands as the genre’s fifth-largest market worldwide and the only Spanish-speaking country in the global top 10. From streaming surges to massive fan communities, Mexico’s passion for K-Pop runs deep. To celebrate World K-Pop Day, we’re spotlighting the streaming trends and fandom power that make Spotify an epicen…

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