Since we announced our global partnership with FC Barcelona in 2022, we’ve been finding new ways to unite the worlds of music and football—amplifying artists, connecting fans, and making the matchday experience even more memorable. This summer, we brought that vision to life in South Korea for the very first time. As part of FC Barcelona’s 2025 Asia Tour, we teamed up with K-Pop sensation� ITZY �for a localized campaign that put Korean creativity front and center. With friendly matches…
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