When AYANEO set out to redefine gaming with their handheld windows gaming console, they didn’t start with a massive marketing budget or a global distribution network. Instead, they turned to crowdfunding—and it changed everything. In a sit-down interview with Indiegogo’s Cheryl Tang, CEO Arthur Zhang revealed how launching on Indiegogo helped the brand go from niche startup to global player. Here are three ways crowdfunding made it happen: 1. Global Reach – AYANEO used Indiegogo to conn…
Read the full story at https://www.webwire.com/ViewPressRel.asp?aId=336861