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Diageo Brings Consumers Industry First Experience with FlavorPrintConnect Technology

Diageo is proud to introduce� FlavorPrintConnect� — the innovation platform behind the new� Single Malt � Special Releases 2024 Tasting Experience. The product is an industry first, groundbreaking multi-sensory Scotch Whisky exploration journey that brings together whisky tasting kits and an AI-enhanced digital masterclass, enabled by Diageo’s FlavorPrint technology. In it, users get the chance to try part of the� Single Malt � Special Releases 2024� range, digitally compare their tasting…

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