TruGreen, the largest provider of lawn care service in America, has named VML as lead creative and social agency. VML is charged with reimagining the lawn care business to grow TruGreen’s customer base and strengthen brand identity. VML was selected by TruGreen after Kurt Kane joined the company as President and Chief Executive Officer. Prior to his role at TruGreen, Kane served as U.S. President & Chief Commercial Officer and prior, EVP, Chief Concept & Marketing Officer at The Wendy’s C…
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