Dentsu is proud to announce a significant expansion of its longstanding partnership with BMW Group, securing the integrated media business for BMW, MINI, and BMW Motorrad across 23 markets in Europe. The new contract is set to begin on 1 January 2026. Led by iProspect, dentsu’s end-to-end, digital-first media agency—the appointment builds on the foundation of dentsu’s existing successful partnership with BMW Group �in Europe and iProspect’s strengths in digital, data, Gen AI, tech, conten…
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