IHG Hotels & Resorts officially launches its LINE MiniApp in Japan, offering more ways for guests to make hotel bookings and connect to IHG One Rewards via their preferred digital platforms. LINE is one of the most popular and widely used communication platforms in Asia, with 195 million monthly active users across Japan, Thailand, Taiwan, Indonesia, and other markets. In Japan, it boasts a market penetration of over 90% among individuals aged 13 to 79*, making it an essential tool for…
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