WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate Symphony, TikTok’s groundbreaking generative AI tools, into WPP Open, its AI-enabled marketing platform. This collaboration gives WPP teams early access to TikTok’s cutting-edge innovations, empowering clients to connect with TikTok’s massive audience through dynamic and engaging content. Supercharging content creation with AI: The Symphony integration turbocharges W…
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