The For You feed is the heart of the TikTok experience. It’s where people go to discover new interests, and where creators build thriving new communities—like Karim and Jamal (@thecustardco), founders of the family-owned ice cream shop, The Custard Company. Stories like Karim and Jamal’s are possible because of how the For You feed helps people find new content and creators they love, beyond the ones they already know. Today, we’re announcing more features to help people personalize thei…
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