The Economic Times and Snapchat have commissioned a first-of-its-kind quarterly Index in partnership with Kantar: ET Snapchat Gen Z Index . 1 For marketers and advertisers, the index highlights the top brands winning with Gen Z and delivers actionable insights into what’s driving engagement, affinity, and loyalty. For anyone trying to understand young India, it offers a deep dive into the evolving mindsets, values, and sentiments shaping how this generation thinks, feels, and co…
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