Takeaways – – – • A new Meta study measures how ads on our platforms drive purchases and shows the impact of Meta’s AI-driven ad technologies on America’s economy, businesses and workers.� – • In the United States, Meta’s personalized advertising technologies were linked to nearly $550 billion in economic activity and 3.4 million jobs in 2024. – • This study is based on methods established by UC Berkeley research and economic multipliers from the U.S. Bureau of Economic Analysis. – – – Mil…
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