Abc., (AirAsia brand co.) has announced it is launching AirAsia Buds Adventures on its YouTube channel, premiering with 12 weekly episodes. The series aims to engage children and families through lighthearted episodes of discovery, teamwork and friendship. The launch of the series by Abc. which specialises in the strategic development, management, licensing and merchandising of the AirAsia brand, is part of its aspiration to build an emotional connection with the next generation. – – R…
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