Hotels must embrace Gen Z travel trends for future success, according to Agoda

The call comes as Agoda research reveals the top five travel habits of Asian Gen Z, outlining a generation that finds inspiration in the digital realm, embraces spontaneity, and values shared experiences. The survey highlights the unique ways travelers aged 18-27, more commonly known as Gen Z, are shaping the future of travel in Asia with a fresh perspective, not only by influencing travel trends but also by setting the stage for future generations to explore the world in innovative ways….

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