February 2025

TV in Pharma Marketing: The Missing Piece in Omnichannel Strategy

The global pharmaceutical market is projected to reach $1,864.73 billion in 2025, up from $1,747.07 billion in 2024, reflecting a compound annual growth rate (CAGR) of 6.7%. This report from t he business research company indicates that competition in this market continues to be tight, so marketers need all existing tools to gain a share.

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College Football Playoffs on ESPN Boost Disney’s Lead in Nielsen’s January 2025 Media Distributor Gauge

Disney accounted for 12.0% of time spent watching TV in January 2025 according to Nielsen’s Media Distributor Gauge, locking in its best monthly share of TV among media companies since the report was established in November 2023. Disney’s success was primarily due to the College Football Playoffs, which represented the seven highest rated cable telecasts

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Weekly Prompt: Instagram partnership ads get ‘testimonials’ and other news

Instagram has added “Testimonials” to its Partnership Ads, offering creators a new way to collaborate with brands and earn money. These short, sponsored comments (up to 125 characters) appear pinned to the top of comments on Feed posts and Reels, showcasing creator endorsements prominently. Pricing and payment for these endorsements are negotiated directly between brands

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CryptoWins.com Expands Portfolio with 30 New Slots from NetGame Integration

CryptoWins, the cryptocurrency-only casino that celebrated its 1st anniversary in November 2024, has launched 30 exciting new slots by NetGame, including popular titles like African King, Diamond Shot, Hit in Vegas, Volcano Fruits, and Wild Buffalo. This expansion brings CryptoWins’ total game count to over 470, across 11 software providers. – – View video version

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Over a quarter of UK shoppers buy luxury fashion and beauty items directly through social media, a new WPP survey reveals

As London Fashion Week draws to a close, a new WPP survey of 2,000 consumers reveals over a quarter (27%) of fashion and beauty shoppers who follow influencers have purchased luxury items directly through platforms like TikTok and Instagram. This demonstrates the power of social commerce, even for luxury goods, a sector traditionally associated with

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“Stronger: Stories of Grief and Resilience” – Grace Tallman’s Powerful Stories Will Shine This June at 2025 ALA Annual Conference

Grace Tallman, author of the newly released “Stronger: Stories of Grief and Resilience,” will be joining readers and book lovers at the 2025 American Library Association (ALA) Annual Conference & Exhibition, scheduled from June 26 to July 1, 2025, in Philadelphia, PA. Tallman will participate in a book signing event where attendees can meet the

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Welcome to the Racket-Verse: Resolution Games’ Racket Club Debuts Pickleball in Major Update

Racket Club is swinging into 2025 with a massive update, introducing new sports, a redesigned club, and an in-game shop. With today’s addition of pickleball and table tennis (the latter in the Lab area only for now) from Resolution Games, Racket Club is now Read the full story at https://www.webwire.com/ViewPressRel.asp?aId=334741

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Calling Adventurers: Honda Launches “Dream Up Anything” Campaign for All-New 2026 Honda Passport

– – • All-new 2026 Passport TrailSport makes its television debut in inventive new campaign, the most ​off-road capable Honda SUV ever – • Dream Up Anything” campaign showcases the 2026 Passport TrailSport across multiple media channels, now available at U.S. Honda dealerships – • Honda will host a live Reddit AMA to discuss all-new

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