Instagram has added “Testimonials” to its Partnership Ads, offering creators a new way to collaborate with brands and earn money. These short, sponsored comments (up to 125 characters) appear pinned to the top of comments on Feed posts and Reels, showcasing creator endorsements prominently. Pricing and payment for these endorsements are negotiated directly between brands and creators, outside the Instagram platform. For long-term collaborations, brands can secure account-level permissions f…
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