As London Fashion Week draws to a close, a new WPP survey of 2,000 consumers reveals over a quarter (27%) of fashion and beauty shoppers who follow influencers have purchased luxury items directly through platforms like TikTok and Instagram. This demonstrates the power of social commerce, even for luxury goods, a sector traditionally associated with exclusive, in-person retail experiences. The survey, conducted by YouGov, forms part of a WPP playbook out today called Beyond the Runway: f…
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