Channel 4 led British broadcasters’ embrace of social in 2024, as YouTube audiences for full episodes of hit shows such as First Dates, Murder Case: Digital Detectives �and Grand Designs �swelled by more than two-and-a-half times (+169% year on year). Newly released data for 2024 highlights Channel 4’s social leadership: its main YouTube channel saw higher average views per video than equivalent channels from the BBC, ITV and Channel 5, as well as more views than ITV, Sky and Channel 5…
Read the full story at https://www.webwire.com/ViewPressRel.asp?aId=334071