Following extensive renovation work, BMW Welt reopens its doors today and presents new highlights for an exciting brand experience. As part of the reopening, a major innovation is in the pipeline: The new BMW Welt app offers visitors an innovative experience by combining BMW Welt’s offerings with virtual content. “With the reopening of BMW Welt, our visitors can look forward to new worlds of experience and events. One of the highlights is the BMW Welt app, which will be available at the e…
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