iHeartMedia Becomes the Exclusive Third-Party Sales Partner For BBC Podcasts in the U.S.

BBC Studios, producer and global distributor of innovative and world-class audio content from the BBC, and iHeartMedia, the leading audio company in the United States, announced a multi-year deal that will make iHeartMedia the exclusive third-party advertising reseller of�BBC podcasts to the U.S. market.� The partnership will see iHeartMedia’s leading audio sales force work closely with BBC Studios to represent its extensive slate of premium podcasts and to amplify BBC’s content portfoli…

Read the full story at https://www.webwire.com/ViewPressRel.asp?aId=333469