OREO has always been synonymous with fun—from the iconic twist, lick, and dunk to creating playful experiences across shopping, sports, social media, and cultural moments. Now, as the OREO audience evolves, so does the meaning of Stay Playful. With that in mind, VML is using a language code inspired by the cookie itself—one that’s just as playful and creative as its young consumers. Introducing Name This OREO, the latest interactive activation from Mondelēz International and VML…
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